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Case Study  ·  Home & Kitchen

They Were Spending $77K a Month on Ads.
The Problem Had Nothing to Do With Their Ads.

  • Grew Monthly Revenue From $280K to $448K
  • CVR Increased From 12% to 15%
  • TACOS Dropped From 28% to 16%
  • Net Profit Grew From $29K to $93K on Flat Ad Spend
→  START WITH A FREE GROWTH ANALYSIS
Premium Kitchen Cookware
Industry
Home & Kitchen
Products
Premium Kitchen Tools & Cookware
Revenue at Start
$280K / month
Monthly Ad Spend
$77K
The Problem

$77K/month in PPC, High TACOS, flat sales. More spend wasn't moving the needle.

Root Issue

The listing was built around what the brand wanted to say, not what buyers needed to see to convert.

The Challenge

This brand was doing everything their agency told them to do.
Spend more. Bid higher. Launch more campaigns.
Revenue stayed flat at $280K anyway.

They came to us convinced their PPC was broken. It wasn't.
Their listing was sending every dollar of paid traffic straight to a page that couldn't close.
Clicks were happening. Conversions weren't.

The agency kept optimising campaigns. Nobody had looked at the actual reason buyers were leaving.

Our Approach

Main Image & Secondary Images Overhaul

Buyers don't read listings. They react to images.
The main images were showing specs. Buyers were shopping for a feeling. We fixed the mismatch.

  • Ran dozens of main image and secondary image tests
  • The winning main image lifted CTR significantly within the first 3 weeks
  • Rolled out across every variation, verified performance, done

Listing & A+ Content Rebuild

Every message was written for the brand's ego. None of it spoke to why the buyer should care. We threw it out and started over.

  • Rewrote titles and listings with the keywords buyers actually search and the outcomes they actually want
  • Rebuilt all content around the real objections buyers have, in the exact order they have them
  • Rebuilt A+ with a head-to-head competitor comparison and imagery that converts — not just looks good

SKU Rationalisation & Search Term Alignment

Variations were burning budget and generating zero margin. That's not a portfolio. That's a leak to fix.

  • Cut down to 2 hero SKUs with real demand and real margin
  • Pulled the top converting search terms and rewrote the listing to match exactly how buyers talk
  • Negated the irrelevant terms bleeding campaign relevance scores dry
The Results

221% More Profit. Zero Additional Ad Spend.

Same $77K. Same campaigns. Different listing. The numbers speak for themselves.

Results Achieved

+$64'000 EXTRA PROFIT PER MONTH
from $29K to $93K (3x)
+60% REVENUE GROWTH
from $280K to $448K per month
+25% CVR IMPROVEMENT
from 12% to 15%
−32% TACOS REDUCTION
from 28% to 16%
What This Case Proves
  • If your listing can't convert organic traffic, paid traffic is just an expensive way to find out
  • Main image optimisation moves faster and compounds harder than any bid adjustment
  • Your listing copy should sound like your best customer wrote it, not your marketing team
  • Cutting bad SKUs improves margins and campaign efficiency at the same time
Conclusion

Everyone told them to spend more on ads.
We told them to fix what the ads were sending people to.
Same $77K. Same campaigns. Different listing.
Revenue went from $280K to $448K.
Net profit went from $29K to $93K.
That's 221% more profit without adding a single dollar of spend.
The PPC didn't change. The listing finally caught up to what the ads were promising.

START WITH A FREE GROWTH ANALYSIS

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