$420K in monthly revenue, 28% TACOS, and only $33K left over at the end of the month. The business was working hard and going nowhere.
60% of SKUs were contribution margin negative after all real costs, and a handful of winners were covering for all of them.
On paper this brand looked like a success. $420K a month in sales. Growing year over year.
Then you looked at the bank account.
They had tried everything. Cut ad spend. Raised prices. Launched promotions.
Margins kept shrinking. Nobody on the team could explain where the money was going because nobody had ever mapped where it actually went.
They were running 17 SKUs, advertising all of them, and had no idea that most of them were actively destroying the profit the winners were generating.
Nobody had ever built a real number for each product. Not COGS alone. Everything. We built it.
Once you can see what's destroying your profit, the decisions make themselves.
We rebuilt the winners to convert harder, then put all the money behind them.
Less SKUs. Less waste. More profit. The numbers speak for themselves.
This brand's problem wasn't growth. It was focus.
We built complete financial transparency at the SKU level, made the cuts that needed to happen, and turned a bloated, barely profitable operation into a lean one.
Revenue grew modestly.
Profit nearly tripled.
Ad spend dropped $19K.
Sometimes the best growth move is subtraction.
Less but focused work.
Healthier Business.
Most brands are leaving 5-6 figures on the table every month.
We find exactly where it's going, fix it, and make sure it lands in your pocket instead.
Book a free growth analysis. No pitch. No BS. Just numbers.
